Online Video: Toyota
Three drivers, three Toyota vehicles, one mission – to prepare for a challenge through the unknown.
The concept developed by Proximity Dubai creative team was to build the story around three very different characters with a passion for cars and engineering. We see them prepare their machines and customizing them for an event.
The challenge of driving them through the dark desert, without lights. Only the UV lights under each vehicle makes it visible to the camera.
A flare is lit as a marker and the drivers race in the dark black desert to reach it in a test of courage, will power and trust in superior craftsmanship and engineering.
We’d like to thank Impact Plus team and Toyata UAE for their trust in Film Streetwise for this great idea.
Read the ‘Toyota – Conquering Darkness‘ Case Study to find out how the video performed on their social media channels.
Production, Post and Direction by Film Streetwise Dubai.
Director: Damiao Fieramosca.
Executive Producer: Nima Safari.
Client: Impact Plus and Toyota